Jim Beam

Welcome Sessions

Summary
Across two 360-degree campaigns, Brag Studio launched Jim Beam’s foray into music nationally with the ‘Welcome Sessions’.
Welcome Sessions 2022/23
Welcome Sessions 2022.The client partnership began with content creation featuring leading international artists while igniting Australian interest in the global creative platform. ‍Welcome Sessions 2023.‍In the second year, the partnership deepened with Brag Studios programming a national tour of leading Australian artists — effectively launching Jim Beam’s “Welcome Sessions” platform across the country.
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