Display & Rich Media.

Guideline & General Specifications

The following creative guidelines apply across the board, any exceptions will be noted on the specific creative section.

No strobing allowed
No rapid animations allowed
All embedded click throughs must open in new windows (in html terms a href must have a target="_blank")
Display & Rich Media
Dimensions (pixels)
300x250PX
320x50PX
File weight limit
15KB
15KB
Formats
JPG/GIF
JPG/GIF
Animation Allowed
Yes
Yes
Animation Frame Limit
3
3
HTML5 Support
Yes
Yes
HTML5 File Weight
30KB
30KB
3rd Party Serving Support
Yes
Yes
3rd Party Click Through Support
Yes
Yes
3rd Party Impression Tracking Support
Yes
Yes
Dimensions (pixels)
1680x1200px
File weight limit
200KB
Formats
JPG/GIF
Animation Allowed
No
Animation Frame Limit
N/A
HTML5 Support
Yes
HTML5 File Weight
200KB
3rd Party Serving Support
Yes
3rd Party Click Through Support
Yes
3rd Party Impression Tracking Support
Yes
Rich Media Guidelines

All third party tags provided are to be provided as HTTPS tags.
Flash animation is not supported and will not be trafficked to our sites.
HTML5 is the preferred format for rich media creative.
File weights specified in this document are for initial load, all additional assets must be politely loaded.
Animation is supported with the following guidelines.
Maximum animation length is 10 seconds (recommended 6 – 8).
Recommended frame length is 2 seconds.
Recommended frame transition is dissolve.

Rich Media Video Guidelines

Video may autoplay but audio track must be muted.
Video files must be politely loaded.

File Weight / HTML Specific Notes

The file weight limits detailed in this document are there to ensure that the creative is being delivered to our sites as quickly as possible. This is especially important for our users’ mobile experience where speed of connection, bandwidth and handset capabilities are limiting factors.
All HTML5 creatives must either be 3rd party served, or 1st party served as a single HTML file with all assets remotely hosted. All ads tags are to be provided as HTTPS tags.

Dimensions (pixels)
970x250PX
300x250PX
300x600PX
File weight limit
100KB
75KB
100KB
Formats
JPG/GIF
JPG/GIF
JPG/GIF
Animation Allowed
Yes
Yes
Yes
Animation Frame Limit
5
5
5
HTML5 Support
Yes
Yes
Yes
HTML5 File Weight
200KB
200KB
200KB
3rd Party Serving Support
Yes
Yes
Yes
3rd Party Click Through Support
Yes
Yes
Yes
3rd Party Impression Tracking Support
Yes
Yes
Yes
Ad Submission Details
HTML5 
Rich Media
5 business days – Creative must be staged and tested to ensure it meets the criteria.
Static image / Animated GIF
3 business days.
Custom Ad Units
5 business days – Creative must be staged and tested to ensure it meets the criteria.
HTML5 
Rich Media
5 business days – Creative must be staged and tested to ensure it meets the criteria.
Static image / Animated GIF
3 business days.